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 Walking is the first thing an infant wants to do and the last thing an old person wants to give up. Walking is the exercise that does not need a gym. It is the prescription without medicine, the weight control without diet, and the cosmetic that can’t be found in a chemist. It is the tranquilliser without a pill, the therapy without a psychoanalyst, and the holiday that does not cost a penny. What’s more, it does not pollute, consumes few natural resources and is highly efficient. Walking is convenient, it needs no special equipment, is self-regulating and inherently safe. Walking is as natural as breathing.
John Butcher - Founder Walk21 |
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ABC-TV National News 23 Dec 2022.Harold Scruby interviewed after E-Scooter rider clocked doing 100 km/h |
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The PCA recently launched its latest pedestrian safety awareness campaign. It is in response to the veritable epidemic of pedestrians using electronic mobile devices when crossing the road. "DON’T TUNE OUT: Stop, Look, Listen, Think" is a graphic campaign that highlights the lethal impact of being distracted by a mobile phone, not only when driving, but particularly when walking. 
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 In December 2010, the PCA launched the LAMBS TO THE SLAUGHTER - WAIT FOR THE GREEN pedestrian safety awareness campaign. The concept was developed around the behaviour of many pedestrians who often act like sheep when crossing the road, particularly at traffic lights. Many are either listening to iPods & MP3 players, texting or using mobile phones. When one sheep walks the rest follow without stopping, looking and listening. The ad seeks to highlight the dangers of this potentially lethal behaviour and hopefully create significant behavioural change. Click here to view in high resolution. |
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 DON'T BE A DEAD RINGERIn a hard hitting commercial, Volkswagen claims that: Mobile use is now the leading cause of death behind the wheel. And the UK Transport Research Laboratory's survey found that: "Talking on a mobile phone while driving is more dangerous than being over the UK's legal alcohol limit - "drivers using mobile phones missed significantly more road warning signs than when drunk - Drivers who use their phones to send text messages were subject to the highest levels of physical and visual distraction." |
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Launch of the Inquiry into the National Road Safety Strategy 2011 to 2020Question Time: Harold Scruby, Dr John Crozier and Dep PM Michael McCormack Parliament House Canberra |
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NEVER LET A MATE WALK HOME DRUNKThe PCA launched the "NEVER LET A MATE WALK HOME DRUNK" Community Service Announcement, nationally, just before Christmas 2011. Incredibly, over 20% of pedestrians who are killed on our roads have a BAC exceeding .15%. Most of these people were so inebriated, they were sleeping, playing, crawling, and falling onto the road when hit. Clearly, people this inebriated will not be retaining any advertising or awareness messages, so the campaign encourages their mates to see they get home safely. We're asking Councils across Australia to support this campaign by stencilling this logo in yellow on the footpaths outside pubs and clubs in their regions. Key Number: DrunkMate2017_15R |
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 Don't Drive DruggedOctober 2010: The Pedestrian Council of Australia released its "Don't Drive Drugged" Awareness Campaign. The Community Service Announcement (TV advertisement) was made by Saatchi and Saatchi in Sydney Australia. This followed a brief from the PCA which provided data from senior police in NSW and Victoria. This data revealed that during random roadside drug and alcohol testing, there were, on average, between 2.5 and 5 times as many motorists caught driving while affected by illicit drugs, than those exceeding the permitted prescribed concentration level of alcohol. |
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 SmombiesStudy shows a third of people distracted by phones while crossing the road. |
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 Infrastructure Summit should walk the talkIn 2005 Prince Charles said on 60 Minutes: "The whole of the 20th century has always put the car at the centre. So by putting the pedestrian first, you create these liveable places I think, with more attraction and interest and character ... liveability." |
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 Prince Charles (QUOTE)"The whole of the 20th century has always put the car at the centre. So by putting the pedestrian first, you create these liveable places I think, with more attraction and interest and character ... liveability." |
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