walking people
Walking is the first thing an infant wants to do and the last thing an old person wants to give up. Walking is the exercise that does not need a gym. It is the prescription without medicine, the weight control without diet, and the cosmetic that canít be found in a chemist. It is the tranquilliser without a pill, the therapy without a psychoanalyst, and the holiday that does not cost a penny. Whatís more, it does not pollute, consumes few natural resources and is highly efficient. Walking is convenient, it needs no special equipment, is self-regulating and inherently safe. Walking is as natural as breathing.
John Butcher - Founder Walk21

The PCA recently launched its latest pedestrian safety awareness campaign.

It is in response to the veritable epidemic of pedestrians using electronic mobile devices when crossing the road.

"DONíT TUNE OUT: Stop, Look, Listen, Think" is a graphic campaign that highlights the lethal impact of being distracted by a mobile phone, not only when driving, but particularly when walking.

Read the Yahoo7 article here


 

 

 


In December 2010, the PCA launched the LAMBS TO THE SLAUGHTER - WAIT FOR THE GREEN pedestrian safety awareness campaign. The concept was developed around the behaviour of many pedestrians who often act like sheep when crossing the road, particularly at traffic lights. Many are either listening to iPods & MP3 players, texting or using mobile phones. When one sheep walks the rest follow without stopping, looking and listening. The ad seeks to highlight the dangers of this potentially lethal behaviour and hopefully create significant behavioural change. Click here to view in high resolution.




DON'T BE A DEAD RINGER

In a hard hitting commercial, Volkswagen claims that: Mobile use is now the leading cause of death behind the wheel.

Click here to view on Youtube

And the UK Transport Research Laboratory's survey found that: "Talking on a mobile phone while driving is more dangerous than being over the UK's legal alcohol limit - "drivers using mobile phones missed significantly more road warning signs than when drunk - Drivers who use their phones to send text messages were subject to the highest levels of physical and visual distraction."


Launch of the Inquiry into the National Road Safety Strategy 2011 to 2020

Question Time: Harold Scruby, Dr John Crozier and Dep PM Michael McCormack Parliament House Canberra
12 September 2018

Watch the Video


NEVER LET A MATE WALK HOME DRUNK

The PCA launched the "NEVER LET A MATE WALK HOME DRUNK" Community Service Announcement, nationally, just before Christmas 2011.

Incredibly, over 20% of pedestrians who are killed on our roads have a BAC exceeding .15%. Most of these people were so inebriated, they were sleeping, playing, crawling, and falling onto the road when hit.

Clearly, people this inebriated will not be retaining any advertising or awareness messages, so the campaign encourages their mates to see they get home safely.

We're asking Councils across Australia to support this campaign by stencilling this logo in yellow on the footpaths outside pubs and clubs in their regions.

Click here to view on Youtube

Key Number: DrunkMate2017_15R
CAD Number: W44TEPSE

Click here to listen to the Radio Ad (mp3)


Don't Drive Drugged

October 2010: The Pedestrian Council of Australia released its "Don't Drive Drugged" Awareness Campaign. The Community Service Announcement (TV advertisement) was made by Saatchi and Saatchi in Sydney Australia. This followed a brief from the PCA which provided data from senior police in NSW and Victoria. This data revealed that during random roadside drug and alcohol testing, there were, on average, between 2.5 and 5 times as many motorists caught driving while affected by illicit drugs, than those exceeding the permitted prescribed concentration level of alcohol.

Click here to view on Youtube


Smombies

Study shows a third of people distracted by phones while crossing the road.
3% of distracted pedestrians were also crossing illegally.
176 pedestrian fatalities reported nationally in the last year.

Click here to view on Youtube


Infrastructure Summit should walk the talk

In 2005 Prince Charles said on 60 Minutes: "The whole of the 20th century has always put the car at the centre. So by putting the pedestrian first, you create these liveable places I think, with more attraction and interest and character ... liveability."
In the entire agenda for your Infrastructure Summit, I cannot see one mention of pedestrians, footpaths or walking as the primary transport mode, nor the infrastructure required to sustain and improve the nation's active transport.
At $3624 to attend, I doubt there will be many there representing the "walking class".
It looks more like a talkfest at the big end of town, promoting more bitumen and more cars faster.
Harold Scruby
Chairman/CEO
Pedestrian Council of Australia


Prince Charles (QUOTE)

"The whole of the 20th century has always put the car at the centre. So by putting the pedestrian first, you create these liveable places I think, with more attraction and interest and character ... liveability."

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