Pedestrians' complaint upheld

The Advertiser

Friday 20 August 2004
THE Pedestrian Council of Australia has had its first victory in a long-running battle over car advertising.

Its complaint about a television ad for the Mitsubishi Magna all-wheel-drive has been upheld by the Advertising Standards Board and the ad was taken off the air this week.

It is the council's first win after more than 30 complaints since 2001 about racing images and ”fantasy'' elements in car advertising. However, Mitsubishi already is re-editing the ad and plans to have it back on the air by the weekend.

It shows a Magna AWD and two other cars on a gravel road with the drivers wearing helmets and racing gear.

The council had said it shows speeding, wheel-spinning, racing, dangerous driving and environmental damage.