Moving billboards ‘deadly’

The Sun-Herald

Sunday 14 July 2002

SCROLLING billboards on the footpaths of city streets should be banned, a road safety campaigner has said.

Harold Scruby, chairman of the Pedestrian Council of Australia, said J C Decaux's decision to turn static billboards into rolling adverts would create a lethal road hazard. “How many drivers will take their eyes off the road to watch the moving billboard” he asked. Decaux has claimed “two-thirds of people look towards a site when it scrolls, drawn by the movement and of those two-thirds, nearly 100 per cent go on to look at the following panel”.