- Friday 2 May, 2008

RADIO & TV

2GB (Sydney)
Breakfast - 02/05/2008 - 09:09 AM
Alan Jones
Program Ph: 02 8570 0000

Jones promotes Walk Safely to School Day. He reads comments from Harold Scruby, Chairman, Pedestrian Council of Australia.
© Media Monitors 2008

Mentions: Harold Scruby
, Chairman, Pedestrian Council of Australia
Duration:
1:13
Summary ID: S00030535084

Demographics

Male 16+

60000

Female 16+

84000

All People

144000

ABs

28000

GBs

89000




4BC (Brisbane)
Greg Cary Morning Show - 02/05/2008 - 09:08 AM
Greg Cary
Station Ph: 07 3908 8200

Cary says today is Walk Safely to School Day and he wonders if it had an impact on peak hour traffic. Cary asks parents why they drive kids to school and Cary suggests he thinks Walk Safely to School Day is a good idea. Cary says he likes the 'mobile bus' idea.
© Media Monitors 2008

Duration:
1:17
Summary ID: B00030534995

Demographics

Male 16+

23000

Female 16+

19000

All People

42000

ABs

5000

GBs

23000




2UE (Sydney)
09:00 News - 02/05/2008 - 09:02 AM
Newsreader
Programme Director Mr Greg Byrnes 02 9930 9924

Walk Safely
To School Day is launched in Sydney by celebrities and road safety campaigners.
© Media Monitors 2008

Mentions:
Balgowlah Heights Primary School; Gladiator Outlaw; Shelley Oats Wilding(*)
Duration:
0:32
Summary ID: S00030534947


This program or part thereof is syndicated to 16 station/s.

Demographics

Male 16+

45000

Female 16+

33000

All People

78000

ABs

13000

GBs

45000




ABC 666 Canberra (Canberra)
Breakfast - 02/05/2008 - 08:56 AM
Andrea Close
Program Ph: 02 6275 4555

Close interviews Kim Lester, reporter, about Walk Safely To School Day. Lester interviews Tony Stubbs, ACT CEO, Heart Foundation. Stubbs says that he is please to support this day because it helps kids stay healthy. Stubbs says that the day describes to parents how to keep kids safe while going to school. Stubbs says that some pedestrian issues need to be addressed to allow kids to walk to school more often.
© Media Monitors 2008

Interviewees:
Kim Lester, reporter; Tony Stubbs, ACT CEO, Heart Foundation
Duration:
3:19
Summary ID: C00030534770

Demographics

Male 16+

5100

Female 16+

7600

All People

12800

ABs

3900

GBs

8600




Hot FM 91.1 (Sunshine Coast)
08:30 News - 02/05/2008 - 08:37 AM
Newsreader
Parents are being encouraged to walk their kids to school today, as it is Walk Safely to School Day.
© Media Monitors 2008

Duration:
0:10
Summary ID: W00030534971


This program or part thereof is syndicated to 1 station/s.

Demographics

Demographics are not available as the media outlet has not commissioned audience research into this timeslot.




Triple M (Adelaide)
08:30 News - 02/05/2008 - 08:34 AM
Newsreader
News Director Ms Monique Crichton 08 8290 1113

Thousands of kids are heading to school on foot this morning for Walk Safely to School Day. One hundred and twelve schools int eh city and regional SA are involved.
© Media Monitors 2008

Duration:
0:13
Summary ID: A00030535404

Demographics

Male 16+

15000

Female 16+

8000

All People

23000

ABs

2000

GBs

9000




4TTT (Townsville)
08:30 News - 02/05/2008 - 08:30 AM
Newsreader
Station Ph: 07 4721 5333

Hermit Park students will pound the pavement today as part of an initiative to help get children active and healthy.
© Media Monitors 2008

Mentions:
National Walk Safely to School Day
Duration:
0:23
Summary ID: 400030535320

Demographics

Male 16+

1900

Female 16+

1600

All People

3600

ABs

600

GBs

1800




NOVA 100.3 (Melbourne)
Breakfast - 02/05/2008 - 08:30 AM
Kate Langbroek and Dave Hughes
Producer Ms Sacha French 03 8420 3999

[cont]
Regular Segment: Jason Akermanis, player, Western Bulldogs FC
Akermanis says last night Sam Newman mentioned on The Footy Show that he was taking Langbroek to the Logies. Akermanis says Langbroek has her work cut out.
Akermanis gives his tips for the upcoming round.
Akermanis tells a joke about VBs. Akermanis will today take part in Walk Safely to School Day today at St Mary's Primary School in Williamstown.
© Media Monitors 2008

Interviewees:
Jason Akermanis, player, Western Bulldogs FC
Duration:
4:17
Summary ID: M00030535337

Demographics

Male 16+

42000

Female 16+

52000

All People

95000

ABs

27000

GBs

31000




NOVA 100.3 (Melbourne)
Breakfast - 02/05/2008 - 08:23 AM
Kate Langbroek and Dave Hughes
Producer Ms Sacha French 03 8420 3999

Regular Segment: Jason Akermanis, player, Western Bulldogs FC
Akermanis will today take part in Walk Safely to School Day today. He says he read the Melways and is off to St Mary's Primary School in Williamstown. Hughesy says while Akermanis was on Before the Game weeks ago, last night Akermanis was on Channel Nine's The Footy Show and witness the shows response to complaints by women in the AFL to one of Sam Newman's skits. Akermanis says the show spent a lot of time justifying the skit, but he did not get involved. Hughesy says the show had a go at Sue Alberti, a Western Bulldogs FC director, for being against the skit but wanting tables to the show. Hughesy says the issues is deeper that what is presented and is almost like the Aboriginal issue in AFL as women in AFL feel like a minority and do not want to be mocked. Akermanis says the AFL is trying hard to include women in the sport and maybe one day a woman will play in the AFL.
[cont]
© Media Monitors 2008

Interviewees:
Jason Akermanis, player, Western Bulldogs FC
Duration:
5:51
Summary ID: M00030535132

Demographics

Male 16+

54000

Female 16+

56000

All People

110000

ABs

43000

GBs

29000




NOVA 100.3 (Melbourne)
Breakfast - 02/05/2008 - 08:16 AM
Kate Langbroek and Dave Hughes
Producer Ms Sacha French 03 8420 3999

Program Preview
- Jason Akermanis, player, Western Bulldogs Footy Tips and Walk Safely to School.
© Media Monitors 2008

Duration:
0:12
Summary ID: M00030535033

Demographics

Male 16+

54000

Female 16+

56000

All People

110000

ABs

43000

GBs

29000




NOVA 100.3 (Melbourne)
Breakfast - 02/05/2008 - 08:05 AM
Kate Langbroek and Dave Hughes
Producer Ms Sacha French 03 8420 3999

Program Preview
- Jason Akermanis, player, Western Bulldogs Footy Tips and Walk Safely to School. Hughesy jokes Akermanis will also talk about Sam Newman's love for Kate Langbroek.
© Media Monitors 2008

Duration:
0:50
Summary ID: M00030534769

Demographics

Male 16+

54000

Female 16+

56000

All People

110000

ABs

43000

GBs

29000




4TTT (Townsville)
07:30 News - 02/05/2008 - 07:30 AM
Newsreader
Station Ph: 07 4721 5333

Hermit Park students will pound the pavement today as part of an initiative to help get children active and healthy.
© Media Monitors 2008

Mentions:
National Walk Safely to School Day
Duration:
0:23
Summary ID: 400030534758

Demographics

Male 16+

1800

Female 16+

1500

All People

3300

ABs

500

GBs

1700




MIX 94.5 (Perth)
07:00 News - 02/05/2008 - 07:04 AM
Newsreader
Program Ph: 08 9382 0160

Today is Annual Walk to School Day, with 8000 primary schools taking part in the event nationwide. The campaign aims to get children into more exercise and teach them about pedestrian safety. Harold Scruby, Pedestrian Council says it also has large environmental benefits.
© Media Monitors 2008

Interviewees: Harold Scruby
, Pedestrian Council
Duration:
0:35
Summary ID: P00030534968

Demographics

Male 16+

28000

Female 16+

26000

All People

54000

ABs

19000

GBs

29000




6PR (Perth)
Breakfast - 02/05/2008 - 06:35 AM
Tony McManus and Steve Mills
Station Ph: 08 9220 1400

Mills and McManus welcome Darryl Mansfield, Vice Principal, South Perth Primary School to the program. Walk Safely to School day will be held today. The campaign is a national promotion which encourages children to walk to school. The Dept of Education and Training are in the process of devising a strategy which will be implemented in schools that give children the opportunity to SMS their parents once they have arrived at school. Mansfield says children would prefer to ride their bike or walk to school rather than being driven.
© Media Monitors 2008

Interviewees:
Darryl Mansfield, Vice Principal, South Perth Primary School
Duration:
4:58
Summary ID: P00030534596

Demographics

Male 16+

19000

Female 16+

21000

All People

40000

ABs

6000

GBs

23000




NOVA 93.7 (Perth)
06:00 News - 02/05/2008 - 06:03 AM
Newsreader
Station Ph: 08 9489 1937

Today is National Walk Safely To School Day meaning more kids will be out and about than usual. Harold Scruby, Pedestrian Council says the main message of the day is that no child under the age of 10 should ever cross the road without holding the hand of an adult.
© Media Monitors 2008

Interviewees: Harold Scruby
, Pedestrian Council
Duration:
0:25
Summary ID: P00030535027

Demographics

Male 16+

5000

Female 16+

7000

All People

12000

ABs

2000

GBs

4000




Curtin FM (Perth)
06:00 News - 02/05/2008 - 06:02 AM
Newsreader
Station Ph: 08 9266 2121

Health groups are encouraging all Australian schoolkids to get involved in Walk Safely To School Day today. Ian Olver, Cancer Council says they want kids to know the importance of being active and getting out and having a healthy diet.
© Media Monitors 2008

Interviewees:
Ian Olver, Cancer Council
Duration:
0:25
Summary ID: P00030534798

Demographics

Demographics are not available as the media outlet has not commissioned audience research into this timeslot.


ABN 18 075 106 286. © 2009 Pedestrian Council of Australia.