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Prince Charles - (QUOTE):
"The whole of the 20th century has always put the car at the centre. So by putting the pedestrian first, you create these liveable places I think, with more attraction and interest and character ... liveability."
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Outdoor: Pedestrian Council of Australia

The growth of portable music players and mp3-enabled phones has had an unexpected and alarming consequence; headphone related injuries. Unable to hear the sounds of approaching vehicles, pedestrians are needlessly putting their lives at risk every time they cross the road. This DDB, Sydney campaign aims to create awareness of this problem and prompt people to take care when listening to music near traffic.