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Prince Charles - (QUOTE):
"The whole of the 20th century has always put the car at the centre. So by putting the pedestrian first, you create these liveable places I think, with more attraction and interest and character ... liveability."
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Launch of the Inquiry into the National Road Safety Strategy 2011 to 2020
Question Time: Harold Scruby, Dr John Crozier and Dep PM Michael McCormack Parliament House Canberra Ė 12 September 2018
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The PCA recently launched its latest pedestrian safety awareness campaign.

It is in response to the veritable epidemic of pedestrians using electronic mobile devices when crossing the road.

"DONíT TUNE OUT: Stop, Look, Listen, Think" is a graphic campaign that highlights the lethal impact of being distracted by a mobile phone, not only when driving, but particularly when walking.

In December 2010, the PCA launched the LAMBS TO THE SLAUGHTER - WAIT FOR THE GREEN pedestrian safety awareness campaign. The concept was developed around the behaviour of many pedestrians who often act like sheep when crossing the road, particularly at traffic lights. Many are either listening to iPods & MP3 players, texting or using mobile phones. When one sheep walks the rest follow without stopping, looking and listening. The ad seeks to highlight the dangers of this potentially lethal behaviour and hopefully create significant behavioural change. Click here to view in high definition.


Click here to download the 1 metre wide stencil
The PCA launched the "NEVER LET A MATE WALK HOME DRUNK" Community Service Announcement, nationally, just before Christmas 2011. 

Incredibly, over 20% of pedestrians who are killed on our roads have a BAC exceeding .15%. Most of these people were so inebriated, they were sleeping, playing, crawling, and falling onto the road when hit.

Clearly, people this inebriated will not be retaining any advertising or awareness messages, so the campaign encourages their mates to see they get home safely.

We're asking Councils across Australia to support this campaign by stencilling this logo in yellow on the footpaths outside pubs and clubs in their regions.
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Key Number: DrunkMate2017_15R
CAD Number: W44TEPSE

Don't Drive Drugged
October 2010: The Pedestrian Council of Australia released its "Don't Drive Drugged" Awareness Campaign. The Community Service Announcement (TV advertisement) was made by Saatchi and Saatchi in Sydney Australia. This followed a brief from the PCA which provided data from senior police in NSW and Victoria. This data revealed that during random roadside drug and alcohol testing, there were, on average, between 2.5 and 5 times as many motorists caught driving while affected by illicit drugs, than those exceeding the permitted prescribed concentration level of alcohol.

Walking is the first thing an infant wants to do and the last thing an old person wants to give up. Walking is the exercise that does not need a gym. It is the prescription without medicine, the weight control without diet, and the cosmetic that canít be found in a chemist. It is the tranquilliser without a pill, the therapy without a psychoanalyst, and the holiday that does not cost a penny. Whatís more, it does not pollute, consumes few natural resources and is highly efficient. Walking is convenient, it needs no special equipment, is self-regulating and inherently safe. Walking is as natural as breathing.